Capture visitors who engaged with Karumi as audiences for your Facebook retargeting campaigns.
Reach the visitors who already showed interest, on Facebook.
Not every engaged visitor converts on the first visit. With a pixel in your Karumi, visitors who talked to the agent can be captured as an audience, so your Facebook campaigns reach people who already asked about your product.
How this integration supercharges your workspace:
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Retargeting audiences
Capture visitors who engaged with the Karumi agent as an audience for your Facebook campaigns.
See Facebook data in Karumi
Get complete context on who you’re chatting with in real-time
Use cases
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Retarget visitors who engaged with the agent
Capture visitors who talked to Karumi as an audience and reach them again with Facebook campaigns.
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Spend on people who already showed interest
Visitors who asked real product questions are a warmer audience than everyone who loaded a page.
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Bring product-aware visitors back
Use Facebook to invite visitors back to finish their evaluation or start a live demo.
Data that flows between Karumi and Facebook
| Data | What it is |
|---|---|
| Retargeting audience | Visitors captured by the Facebook pixel |
| Pixel events | Sessions where visitors engaged with the agent |
FAQ
How does the Facebook integration work?
It embeds a pixel so you can capture your audience and use it for retargeting campaigns on Facebook.
Do I need engineering to connect Facebook?
No engineering on your side: Karumi’s rollout is live in two weeks. Talk to sales to go through how Facebook fits into your setup.
Is my data secure?
Karumi is GDPR compliant, and the Enterprise plan includes SOC 2 Type II and ISO 27001. With scoped actions, you define what the agent can see, say and do, per audience.
Is session data used to train AI models?
No. Your data stays yours: session recordings, transcripts and visitor inputs are never used to train models.
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