Marketo
In KarumiTurn Karumi session follow-ups into tasks in Marketo and share your Karumi where your team works.
Keep Marketo in sync with what happens in every Karumi session.
Follow-ups from a conversation shouldn’t live in someone’s memory. The integration sends session outcomes and the details visitors share to Marketo, so the next step is assigned, visible and easy to act on.
How this integration supercharges your workspace:
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List syncing
Add visitors who leave their email during a Karumi session to your lists in Marketo.
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Form data capture
Pass the details visitors share in a session, like the email they leave to start a demo, to Marketo.
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Targeted follow-up
Shape follow-up in Marketo around what each visitor actually asked, not a generic sequence.
See Marketo data in Karumi
Get complete context on who you’re chatting with in real-time
Use cases
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Turn session follow-ups into tasks
Create and update tasks in Marketo from sessions, so every next step has an owner.
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Share where your team plans
Embed and share directly in Marketo, next to the projects it relates to.
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Collect form data with the task
Details submitted in forms can be sent to Marketo along with the task.
Data that flows between Karumi and Marketo
| Data | What it is |
|---|---|
| Tasks | Tasks created or updated in Marketo |
| Form data | Details submitted during a session |
| Embeds | Shared content opened directly in Marketo |
FAQ
What does Karumi do in Marketo?
Karumi creates and updates tasks, sends data collected in forms, and lets you embed and share directly in Marketo.
Do I need engineering to connect Marketo?
No engineering on your side: Karumi’s rollout is live in two weeks. Talk to sales to go through how Marketo fits into your setup.
Is my data secure?
Karumi is GDPR compliant, and the Enterprise plan includes SOC 2 Type II and ISO 27001. With scoped actions, you define what the agent can see, say and do, per audience.
Is session data used to train AI models?
No. Your data stays yours: session recordings, transcripts and visitor inputs are never used to train models.
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