MixMax

In Karumi

Sync Karumi conversations and qualified leads to MixMax, and follow up with the full context of every prospect.

Keep MixMax up to date with every conversation Karumi’s agent has on your site.

Stop copying notes between tools. Karumi’s agent answers visitors’ questions, qualifies them in real time and moves them into a live demo, then sends the session, transcript and qualification data to MixMax, so your reps pick up exactly where the conversation left off.

How this integration supercharges your workspace:

  • Automatic lead syncing

    Keep MixMax updated by creating or updating lead records whenever a visitor talks to the Karumi agent.

  • List syncing

    Add visitors who leave their email during a Karumi session to your lists in MixMax.

  • Targeted follow-up

    Shape follow-up in MixMax around what each visitor actually asked, not a generic sequence.

See MixMax data in Karumi

Get complete context on who you’re chatting with in real-time

Use cases

  • Follow up with visitors who showed intent

    Qualified visitors from Karumi sessions can be added as leads in MixMax and enrolled in your outreach.

  • Personalize follow-up with session context

    Prospects arrive already product-aware. Reps using MixMax can build on the questions they asked instead of starting from zero.

  • Keep lead records in step

    Lead records are created and updated from sessions, so MixMax and your pipeline reflect the latest conversation.

Data that flows between Karumi and MixMax

DataWhat it is
Lead records Leads created or updated in MixMax
New leads Visitors added to your emailing lists and sequences
Campaign audiences Contacts to include in targeted campaigns

FAQ

What does the MixMax integration do?

It creates and updates lead records, adds new leads to your emailing lists, and supports targeted campaigns in MixMax.

Do I need engineering to connect MixMax?

No engineering on your side: Karumi’s rollout is live in two weeks. Talk to sales to go through how MixMax fits into your setup.

Is my data secure?

Karumi is GDPR compliant, and the Enterprise plan includes SOC 2 Type II and ISO 27001. With scoped actions, you define what the agent can see, say and do, per audience.

Is session data used to train AI models?

No. Your data stays yours: session recordings, transcripts and visitor inputs are never used to train models.

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  • Create and update lead records. Add new leads to your emailing list. Create and send targeted campaigns.