Google Analytics
In KarumiSend Karumi session insights to Google Analytics and see what visitors asked next to the metrics you already track.
Bring Karumi conversations into the reports your team already reads in Google Analytics.
Analytics shows that a visitor bounced; Karumi shows what they asked before they did. The integration sends engagement data, session insights and qualification results to Google Analytics, so you can connect conversations to funnels, sources and conversions.
How this integration supercharges your workspace:
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Full conversation logs
Sync transcripts, summaries and qualification data to Google Analytics, so the context travels with the record.
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Session dashboards
Put what visitors asked before they converted or bounced next to the reports you read in Google Analytics.
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Unified customer data
Session data from Karumi joins the rest of your customer data in Google Analytics.
See Google Analytics data in Karumi
Get complete context on who you’re chatting with in real-time
Use cases
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See what visitors ask, not just where they bounce
Analytics tells you a visitor bounced. Karumi’s session insights show what they asked before they did, right next to your Google Analytics data.
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Keep one source of truth
Send session data to Google Analytics and analyze it with the rest of your data, instead of checking another dashboard.
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Follow demo engagement over time
Engagement data from conversations with the agent lets you follow demo activity in the Google Analytics reports your team already uses.
Data that flows between Karumi and Google Analytics
| Data | What it is |
|---|---|
| Engagement data | How visitors interacted with the agent |
| Session insights | What visitors asked during chats and live demos |
| Analytics | Session metrics to analyze alongside your Google Analytics data |
FAQ
What data does Karumi send to Google Analytics?
Engagement data, session insights and analytics from conversations with the Karumi agent, so you can study them in Google Analytics.
Do I need engineering to connect Google Analytics?
No engineering on your side: Karumi’s rollout is live in two weeks. Talk to sales to go through how Google Analytics fits into your setup.
Is my data secure?
Karumi is GDPR compliant, and the Enterprise plan includes SOC 2 Type II and ISO 27001. With scoped actions, you define what the agent can see, say and do, per audience.
Is session data used to train AI models?
No. Your data stays yours: session recordings, transcripts and visitor inputs are never used to train models.
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