Segment

In Karumi

Send Karumi session insights to Segment and see what visitors asked next to the metrics you already track.

Bring Karumi conversations into the reports your team already reads in Segment.

Analytics shows that a visitor bounced; Karumi shows what they asked before they did. The integration sends engagement data, session insights and qualification results to Segment, so you can connect conversations to funnels, sources and conversions.

How this integration supercharges your workspace:

  • Full conversation logs

    Sync transcripts, summaries and qualification data to Segment, so the context travels with the record.

  • Unified customer data

    Session data from Karumi joins the rest of your customer data in Segment.

  • Session dashboards

    Put what visitors asked before they converted or bounced next to the reports you read in Segment.

See Segment data in Karumi

Get complete context on who you’re chatting with in real-time

Use cases

  • See what visitors ask, not just where they bounce

    Analytics tells you a visitor bounced. Karumi’s session insights show what they asked before they did, right next to your Segment data.

  • Keep one source of truth

    Send session data to Segment and analyze it with the rest of your data, instead of checking another dashboard.

  • Follow demo engagement over time

    Engagement data from conversations with the agent lets you follow demo activity in the Segment reports your team already uses.

Data that flows between Karumi and Segment

DataWhat it is
Engagement data How visitors interacted with the agent
Session insights What visitors asked during chats and live demos
Analytics Session metrics to analyze alongside your Segment data

FAQ

What data does Karumi send to Segment?

Engagement data, session insights and analytics from conversations with the Karumi agent, so you can study them in Segment.

Do I need engineering to connect Segment?

No engineering on your side: Karumi’s rollout is live in two weeks. Talk to sales to go through how Segment fits into your setup.

Is my data secure?

Karumi is GDPR compliant, and the Enterprise plan includes SOC 2 Type II and ISO 27001. With scoped actions, you define what the agent can see, say and do, per audience.

Is session data used to train AI models?

No. Your data stays yours: session recordings, transcripts and visitor inputs are never used to train models.

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